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You need to perform a situation analysis (SWOT) on Central Washington University (CWU) by stating two strengths, two weaknesses, two opportunities, and two threats.
First, you need to state the internal or external element and briefly explain each of these factors.
Second, you need to recommend how CWU can improve its weaknesses, cope with the threats, and take advantage of the opportunities and strengths that you identified. As you learned, a SWOT analysis helps marketing managers better understand what they are doing right and what they are wasting resources on. Similarly, an institution such as CWU needs to understand its strengths, weaknesses, opportunities, and threats such that it can avoid challenges, failure, and essentially, grow.
Third, based on your SWOT analysis, state the type of competitive advantage for CWU and briefly describe it. Remember that an important outcome of the SWOT analysis should be the identification of the companys competitive advantage

 

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