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1.Discuss how Beyonc fans the Beyhive — connect with your understanding of the role of consumer identity and lifestyle marketing. Are there particular personality or lifestyle characteristics that members of the Beyhive share?

2. Describe Beyoncs brand personality. How does it compare with other celebrity brand personalities with which youre familiar?

3. What kind of opportunities does the existence of the Beyhive community present to marketers? Consider not only products that Beyonc might offer, but the many that she could endorse. Develop a list of specific marketing and promotional tactics they might use to reach this target market.

 

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